It’s no secret that Indian celebrities have mastered the art of entertaining us on screen, but what happens when they trade in their scripts for business strategies? A new breed of starpreneurs is emerging, where glamour meets grit and blockbuster success is redefined in the world of business. From launching beauty brands that celebrate diversity to creating fitness empires that inspire millions, these icons are proving they’ve got the business acumen to match their star power. The days are gone when celebrities limited themselves to endorsements; now, they’re building empires and changing the entrepreneurial landscape in India.
Let’s take a closer look at how some of Bollywood’s biggest names are turning their dreams into thriving ventures, showing us that their talents extend far beyond the silver screen.
Katrina Kaif: Katrina Kaif’s Kay Beauty is creating waves with its fantastic line of products, demonstrating that beauty is more than just skin deep, it’s also splash-proof! The brand’s current lipstick collection is the talk of the town, with colours so brilliant that they could make a rainbow jealous. And the instagram post by a social media influencer is making headlines for Kay Beauty and it’s about Kay Beauty’s eyeliner, which recently passed the rain test with flying colours. According to one user’s rave review, it remained flawless even after being drenched—talk about a beauty product ready for any deluge!
The Bengaluru woman posted a video while travelling home from work, and she chose a fun way to assess the product, her eyeliner, which did not come off while travelling in the rain.
Katrina has now re-posted the video on her Instagram Stories and wrote a note. “So happy that you are ‘bhauchakki, achambit and prabhawit (surprised, shocked and inspired)’ by our Kay Beauty liquid eyeliner… Life can be unpredictable but your eyeliner shouldn’t be (wink face, kiss face, and heart emojis),” she added.
Deepika Padukone: Deepika Padukone’s beauty brand 82E is stepping up its game and making a splash in the body care world! Not content with just making faces glow, Deepika’s taking the plunge into lotions and potions that promise to pamper your skin from head to toe. Her new line has everyone talking, as if her beauty products weren’t already a hit, now she’s set to turn our entire self-care routine into a Bollywood-worthy experience. With 82E, it’s not just about looking good, it’s about feeling fabulous from the outside in. Even though the brand couldn’t make headlines like her movies, it has a long way to go.
Alia Bhatt: Alia Bhatt’s Ed-a-Mamma brand clearly shouts that she is more than simply a Bollywood celebrity. This sustainable kids’ wear line focusses on eco-friendly fashion while also incorporating Alia’s magic. Her most recent business is turning heads and winning hearts because of its dedication to both excellence and sustainability. Alia’s entrepreneurial drive is as lively as her on-screen presence, showing that she is not only upping the style stakes but also raising awareness for a greener future with cute outfits!
Anushka Sharma: Anushka Sharma is focussing the entrepreneurial spotlight on her fashion label, Nush, and it’s evident that she’s stitching up success with each stitch! This stylish company is redefining casual elegance by fusing current styles with Anushka’s unique flair. Her recent decision to digitise Nush has made ripples, bringing her fashionable creations directly to your fingers. With Nush, Anushka isn’t just setting trends; she’s making fashion affordable and stunning, demonstrating that her business acumen is as smart as her sense of style!
Priyanka Chopra: Priyanka Chopra is making waves in the beauty industry with her unique haircare line Anomaly. Her mission? To democratise beauty and make high-quality hair care available to all! Anomaly’s sleek packaging and eco-friendly ingredients show Priyanka’s dedication to mixing elegance and ecology. With products that promise to pamper your locks without breaking the budget, Priyanka shows that elegance and affordability can coexist. It’s apparent that her entrepreneurial vision is as bold and transformational as her Hollywood and Bollywood successes!
Kriti Sanon: Kriti Sanon, a prominent Bollywood actress known for her roles in films such as “Heropanti” and “Laxmii,” has launched her skincare line, Hyphen. The brand focusses on high-quality skincare products and seeks to reach a broad audience by giving effective and affordable treatments for a variety of skin issues. Sanon’s entry into the skincare sector shows her growing impact beyond acting and her desire to promote self-care and well-being.
The sparkle and glamour of Bollywood stretch far beyond the silver screen, with Indian celebrities proving their business acumen in a range of fields. From Katrina Kaif’s rain-proof cosmetics brand to Priyanka Chopra’s democratisation of haircare, Deepika Padukone’s expansion into body care to Alia Bhatt’s sustainable fashion, these stars are not only dazzling in their careers but also leading the charge in innovation and impact. As they use their celebrity to launch revolutionary ventures, they are setting new standards for success and motivating a new generation of entrepreneurs. So, the next time you see one of these stars, remember that they are not only generating headlines but also making business history!
