LinkedIn is an American business and an employment-oriented service programme that is operated via websites and mobile apps. LinkedIn was founded on December 28, 2002, and launched on May 5, 2003. It is the hub for professional networking, including employers posting job opportunities and the job seekers posting their CV’s. By the year 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. As of March 2019, LinkedIn had 610 million registered members in about 200 countries.
What is LinkedIn?
When most people talk about social media or being social, the word that pops up in our mind is being on Facebook, Instagram or Twitter. Yes, these are the most popular one’s operating on a large scale, but certainly, they are not the only one. LinkedIn has managed to gather around 100 million users and now is one of the most influential social media networks on the internet.
It is a common practice by many local businesses that they tend to ignore this platform because they aren’t aware of how powerful it is and how helpful it can be in growing and promoting their businesses. LinkedIn is the most popular social networking sites when it comes to handling online business activities.
Let’s talk about some of the statistics of LinkedIn-
Approximately 147 Million Members are a part of LinkedIn. The standard or average age of the members working in LinkedIn is between 25 to 54 years. About 66% of LinkedIn members are located in Europe and North America. Studies have shown that about 40% of members of LinkedIn are in the company that employ around 10,100+ members. Today the members of LinkedIn have grown by 45% worldwide as compared to January 2011.
How can LinkedIn help your Business and its activities?
The above mentioned statistics draw a conclusion that LinkedIn is a very strong and popular Social Media platform for the professional world and can help your business grow and boost its activities if this platform is approached properly. This social media platform can help you keep track of all the industry developments taking place around the globe and this news is available to you just by logging into your LinkedIn account.
Doesn’t matter what line of business you are running, LinkedIn has connections with almost all businesses and job lines. For instance, if you are running a Fashion Design business, LinkedIn will provide you with all the groups available and working in this line of business. By doing so it allows you to gain access to the wealth of information and connect with other related businesses working in the same line.
Conclusion
To conclude, we can say that the most powerful and the biggest social network for the professional world is Linkedin and every business willing to expand should be a member of Linkedin. In short, it is the future of the professional world!
